How Do Web Push Notifications Work?

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Push notifications are a great way to communicate with users who may visit your website. With one or two clicks, and entering no personal information, the user subscribes to your site and will receive your push notifications.

Here's how it works:

  1. The user visits your website. During the visit, they will see a pop-up message or a button inviting them to subscribe to receive notifications.
  2. When they click the button, they will be asked to confirm their subscription.
  3. When you have something exciting to share with your users, you will create and send a simple push notification message.
  4. Users will receive this message, which will include a brief title, some further descriptive text, and then optionally an image and an icon.
  5. If you choose, you can also include a link – if the user clicks on the message, it will direct them to the page provided.

Using Go Push To Send Push Notifications

  1. Sign up for a free account at
  2. You'll be able to grab a little code which you can add to your website.
  3. Once the code has been added, users whose browsers are compatible with web push notifications will see your subscription invitation when they visit your site.
  4. Users click to subscribe and you can choose to send them an optional ‘welcome’ message immediately upon sign-up.
  5. When you want to send push notifications to your subscribers, you’ll create a message including an image and icon if you wish. You can also choose to add a link to a page on your website.
  6. When you're happy with it, click to preview and send.
  7. The message will be sent to your subscribers.

See our homepage for an explainer video.

Published: March 11, 2022